Influence of service quality on customer satisfaction in the express bus service in Terengganu / Tuan Nur Aiman Tuan Kamaruddin, Hairil Azmie Che Harun and Azmi Mat

• Main Authors: Tuan Kamaruddin, Tuan Nur Aiman, Che Harun, Hairil Azmie, Mat, Azmi
• Format: Thesis
• Language: English
• Published: 2019
• Subjects: Consumer satisfaction
• Online Access: https://ir.uitm.edu.my/id/eprint/89268/1/89268.pdf; https://ir.uitm.edu.my/id/eprint/89268/
• Institution: Universiti Teknologi Mara

Customer satisfaction can be achieved through high service quality and it is very important for the business especially to the service provider. A happy and satisfied customer will not just encourage them to make a repeat order but they also will promote it to the others. This situation is essential...