The application of marketing activity in facebook influence the brand equity case study in Drego Import / Mohd Azrin Nanang
This study was conducted to determine how Facebook can be used to influence the brand equity of the product. 100 respondents were asked to answer the questionnaire which distributed online on the Facebook page of Drego Imports. This study enable company to determine how Facebook can be used to enhan...
Saved in:
| Main Author: | |
|---|---|
| Format: | Student Project |
| Language: | English |
| Published: |
2017
|
| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/89891/1/89891.pdf https://ir.uitm.edu.my/id/eprint/89891/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Universiti Teknologi Mara |
| Language: | English |