Factors affecting customer relationship management practices of ETD Makmur (M) Sdn Bhd / Hannah Mohd Rayzal

• Main Author: Mohd Rayzal, Hannah
• Format: Student Project
• Language: English
• Published: 2017
• Subjects: Consumer satisfaction; Customer services. Customer relations
• Online Access: https://ir.uitm.edu.my/id/eprint/90141/1/90141.pdf; https://ir.uitm.edu.my/id/eprint/90141/
• Institution: Universiti Teknologi Mara

The study aims to determine factors affecting the customer relationship management among employees. A research framework was proposed by following the study of (Piyawan Siriprasoetsin, Kulthida Tuamsuk, & Cholabhat Vongprasert, 2011). The researcher believe that knowledge and understanding among...