Holo munch / Husna Aliah Johari

• Main Author: Johari, Husna Aliah
• Format: Book Section
• Language: English
• Published: College of Creative Arts, Universiti Teknologi MARA, Kedah 2024
• Subjects: NC Drawing. Design. IIlustration; Graphic art materials
• Online Access: https://ir.uitm.edu.my/id/eprint/92956/1/92956.pdf; https://ir.uitm.edu.my/id/eprint/92956/
• Institution: Universiti Teknologi Mara

This study aims to offer a comprehensive rebranding plan for Ruha Zara Enterprise, a Langkawi-based local business headed by Hasruha Othman, which produces Biskut Cip Coklat Gamat. In 2010, Ruha Zara Enterprise began offering Biskut Cip Coklat Gamat Langkawi, a chocolate chip cookie recipe that included sea cucumber and herbs. Their product attracted a lot of attention due to its uniqueness and numerous purported health benefits. The client's product design is unappealing, nevertheless. In an effort to sound friendlier and more appealing, the product name will now be Holo Munch as part of the rebranding initiative. Apart from that, the logo is not a true representation of the identity of the product. The proposed Holo Munch logo combines striking components to produce a visually appealing and memorable brand, such as a cute mascot and a suitable typography. The product tastes wonderful even with uncommon and healthful ingredients, as evidenced by the tagline "Healthy Ingredients, Delicious Taste." The design concept uses three series of ads to emphasize the product's nutrition and benefits through vector illustration. The product's ability to strengthen the mind is shown in the first series while providing energy is shown in the second. The final benefit, containing lower cholesterol was displayed in the third series. This clever idea is used for corporate products, web designs, and print ads while maintaining consistency across media. Among the corporate goods designed to embody the cheery and welcoming idea are liveries, uniforms, and merchandise. Five marketing tools which are outdoor posters and billboards, subway posters, press ads, and social media ads are combined to form print advertisements. Digital design components are used on the website, displays, and TV advertisements. With the support of a bright and welcoming idea, a cute figure, and a dynamic color palette, Holo Munch aspires to become a more well-known and memorable product among consumers locally and globally.