A study on students perfumes preferrences in UiTM Sabah / Eldalena Samsudin, Emelia Emaran and Mohd Shahiezzan Sabdin

• Main Authors: Samsudin, Eldalena, Emaran, Emelia, Sabdin, Mohd Shahiezzan
• Format: Student Project
• Language: English
• Published: 2010
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/95879/1/95879.pdf; https://ir.uitm.edu.my/id/eprint/95879/
• Institution: Universiti Teknologi Mara

This study attempts to measure what type of perfume that UiTM Sabah students preferred. All four dimensions of factors that maybe influence students to buy a perfume are price, quality, scent, packaging and brand. Descriptive statistics used to measures the factors to buy a perfume. Nominal scale wi...