A study on students perfumes preferrences in UiTM Sabah / Eldalena Samsudin, Emelia Emaran and Mohd Shahiezzan Sabdin

• Main Authors: Samsudin, Eldalena, Emaran, Emelia, Sabdin, Mohd Shahiezzan
• Format: Student Project
• Language: English
• Published: 2010
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/95879/1/95879.pdf; https://ir.uitm.edu.my/id/eprint/95879/
• Institution: Universiti Teknologi Mara

This study attempts to measure what type of perfume that UiTM Sabah students preferred. All four dimensions of factors that maybe influence students to buy a perfume are price, quality, scent, packaging and brand. Descriptive statistics used to measures the factors to buy a perfume. Nominal scale will be used to identify whether there will be difference between male and female in their frequency buy any type of perfume. Ordinal scale also used to identify their rate satisfaction related the perfume. The results of this study will assist the perfume that most preferred among UiTM Sabah Students is Avon.