Customer online purchase behavior on food delivery applications: a conceptual paper / Mohamad Haziq Izzuddin Baharin, Muhammad Izzat Zulkifly and Zurena@Rena Shahril

• Main Authors: Baharin, Mohamad Haziq Izzuddin, Zulkifly, Muhammad Izzat, Shahril, Zurena@Rena
• Format: Article
• Language: English
• Published: Faculty of Hotel & Tourism Management, Universiti Teknologi MARA 2024
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Electronic commerce; Food service
• Online Access: https://ir.uitm.edu.my/id/eprint/97712/1/97712.pdf; https://ir.uitm.edu.my/id/eprint/97712/; https://www.jthca.org/
• Institution: Universiti Teknologi Mara

The tremendous development and demand in purchasing food products using cutting-edge technology can be plainly seen as Malaysia entered its endemic era. Nowadays, customers like to purchase food products in efficient and effective ways. As the popularity of Online Food Delivery (OFD) applications pe...