Determinants of service quality affecting the customer's satisfaction in department of veterinary service Johor, Johor Bahru / Muhammad Harris Shukor, Ruhil Izzati Rushdi and Nabiha Rosman

• Main Authors: Shukor, Muhammad Harris, Rushdi, Ruhil Izzati, Rosman, Nabiha
• Format: Thesis
• Language: English
• Published: 2022
• Subjects: Consumer satisfaction; Customer services. Customer relations
• Online Access: https://ir.uitm.edu.my/id/eprint/99100/1/99100.pdf; https://ir.uitm.edu.my/id/eprint/99100/
• Institution: Universiti Teknologi Mara

Department of Veterinary Services Johor, Johor Bahru had received complaints on their services. However, complaints were vague and unspecific. Researchers decided to adapt the SERVQUAL framework in this study to identify the satisfaction of customers towards DVS Johor, Johor Bahru and may improve on...