A framework of outsourcing relationship marketing: a focus on the Malaysian hotel industry
This study contributes to the body of knowledge by examining the antecedents of outsourcing relationship quality among the management of Malaysian hotels and their service providers. This study is important considering that the quality of relationship between client firms and their service providers...
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| Main Authors: | , |
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| Format: | Article |
| Published: |
Inderscience
2010
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| Subjects: | |
| Online Access: | http://eprints.um.edu.my/12285/ http://www.inderscience.com/info/inarticle.php?artid=31378 http://dx.doi.org/10.1504/IJECRM.2010.031378 |
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| Institution: | Universiti Malaya |