Local product brand image: A case study of small and medium enterprises in Muar, Johor
Malaysia, which has a variety of races and cultures, is booming with commercial activities. Currently, small and medium enterprises in Malaysia have received increasing attention from the public and government. Today, brand plays important roles which is to improve consumers' lives and enhance...
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| Main Authors: | , |
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| Format: | Article |
| Published: |
ExcelingTech Publishers
2019
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| Subjects: | |
| Online Access: | http://eprints.um.edu.my/22906/ https://ojs.excelingtech.co.uk/index.php/IJSCM/article/view/2403 |
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| Institution: | Universiti Malaya |
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