Muslims’ willingness to pay for certified halal food: an extension of the theory of planned behaviour

Muslims’ willingness to pay for certified halal food: an extension of the theory of planned behaviour

Purpose: The purpose of this paper is to extent the theory of planned behaviour (TPB), when extended by self-identity and religious commitment (RC), and is able to predict Muslim consumers’ willingness to pay (WP) for certified halal food. Design/methodology/approach: A survey of 277 Muslim consumer...

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Bibliographic Details
Main Authors: Iranmanesh, Mohammad, Mirzaei, Maryam, Parvin Hosseini, Seyed Mehrshad, Zailani, Suhaiza
Format: Article
Published: Emerald 2019
Subjects:
BP Islam. Bahaism. Theosophy, etc
HF Commerce
Online Access:http://eprints.um.edu.my/24064/
https://doi.org/10.1108/JIMA-03-2018-0049
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Institution: Universiti Malaya

Internet

http://eprints.um.edu.my/24064/
https://doi.org/10.1108/JIMA-03-2018-0049

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