Muslims’ willingness to pay for certified halal food: an extension of the theory of planned behaviour

• Main Authors: Iranmanesh, Mohammad, Mirzaei, Maryam, Parvin Hosseini, Seyed Mehrshad, Zailani, Suhaiza
• Format: Article
• Published: Emerald 2019
• Subjects: BP Islam. Bahaism. Theosophy, etc; HF Commerce
• Online Access: http://eprints.um.edu.my/24064/; https://doi.org/10.1108/JIMA-03-2018-0049
• Institution: Universiti Malaya

Purpose: The purpose of this paper is to extent the theory of planned behaviour (TPB), when extended by self-identity and religious commitment (RC), and is able to predict Muslim consumers’ willingness to pay (WP) for certified halal food. Design/methodology/approach: A survey of 277 Muslim consumer...