Sentiment analysis approach towards public opinion on sensitive issues via social media: A way of crisis management control

• Main Authors: Zanuddin, Hasmah, Shai, Nursyamira, Othman, Wan Ainun Mior
• Format: Article
• Published: Primrose Hall Publishing Group 2020
• Subjects: Communication. Mass media; T Technology (General)
• Online Access: http://eprints.um.edu.my/24564/; https://www.ijicc.net/images/vol12/iss5/12523_Zanuddin_2020_E_R.pdf
• Institution: Universiti Malaya

Online media is one of the tools of public opinion formation where social media users immediately express their thoughts and perception towards an issue. The process of public opinion formation is described from the start of one's perception, and it depends on the cultural background, past expe...