Multimodal narrativity in a Pakistani TV advertisement: A socio-semiotic and narratological analysis
TV advertisements are multimodal and can effectively unfold social meanings through the representation of narratives and storytelling. To explore the social meanings through the multimodal narrative construction in the visuals of TV advertisements, this article analyses a Pakistani TV advertisement...
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| Main Authors: | , |
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| Format: | Article |
| Published: |
Routledge
2024
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| Subjects: | |
| Online Access: | http://eprints.um.edu.my/46104/ |
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| Institution: | Universiti Malaya |