Improving online decision making process based on the ranking of user reviews and product features / Azra Shamim
The ubiquity of Web2.0 with the proliferation of blogs and social networks transformed the way people express their opinions about different entities, such as products and services. Online reviews have become a powerful source of information for customers and business that gauge customers’ purchase...
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| Format: | Thesis |
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2015
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| Online Access: | http://studentsrepo.um.edu.my/5799/1/IMPROVING_ONLINE_DECISION_MAKING_PROCESS_BASED_ON_THE_RANKING_OF_USER_REVIEWS_AND_PRODUCT_FEATURES.pdf http://studentsrepo.um.edu.my/5799/ |
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| Institution: | Universiti Malaya |