The role of Korean drama promoting tourism among Malaysian / Teh Pek Yen
South Korea tourism industry has blossomed and become one of the most competitive travel destinations among Asian countries. One of the critical factors that triggered the development of tourism was the emergence of the Hallyu phenomenon in the 1990s; Korea started to export drama series to neighbou...
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| Format: | Thesis |
| Published: |
2016
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| Subjects: | |
| Online Access: | http://studentsrepo.um.edu.my/7711/1/All.pdf http://studentsrepo.um.edu.my/7711/9/pek_yen.pdf http://studentsrepo.um.edu.my/7711/ |
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| Institution: | Universiti Malaya |
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