Determinants of continuance intention in mobile commerce usage activities among young consumers.
Recent statistics revealed that mobile commerce usage activities were dominated by young consumers from the age group of 20 to 24 years old. Therefore, for the sake of long term growth and profitability, mobile commerce application developers and service providers heavily compete with each other to...
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| Main Author: | |
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| Format: | UMK Etheses |
| Language: | English |
| Published: |
2017
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| Subjects: | |
| Online Access: | http://discol.umk.edu.my/id/eprint/10240/1/AZYANEE%20BINTI%20LUQMAN.pdf http://discol.umk.edu.my/id/eprint/10240/ |
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| Institution: | Universiti Malaysia Kelantan |
| Language: | English |