Motivation and satisfaction of athletes : towards a strategy to market sports endurance events in Malaysia
From the marketing perspective, when consumers are motivated to purchase certain services, it is likely that they are satisfied with the experienced service. This relationship however is not sufficiently explored within the endurance sports setting. Futhermore, there has no study being conducted to...
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| Format: | UMK Etheses |
| Published: |
2013
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| Online Access: | http://discol.umk.edu.my/id/eprint/10341/ |
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| Institution: | Universiti Malaysia Kelantan |