Customer perception towards staying at capsule hotel in Malaysia

• Main Authors: Nur Syafira Amalina Nor Ahmad, Nurul Amelia Shuhada Zulkiply, Durrga Tharani M. Ganesan, Ummi Syuhada Zamree
• Format: Undergraduate Final Project Report
• Language: English
• Published: 2021
• Online Access: http://discol.umk.edu.my/id/eprint/3833/1/H12_2021.pdf; http://discol.umk.edu.my/id/eprint/3833/
• Institution: Universiti Malaysia Kelantan

This study focuses on customer perceptions towards staying at capsule hotels in Malaysia. The study examines the relationships among Servicescape, price, and location on customer perception towards staying at capsule hotels in Malaysia. Quantitative research is used in this study in order to accomplish this research. Convenience sampling is used, and responses from 384 respondents are collected in this research. To analyze all the data, descriptive analysis, reliability testing and Pearson correlation are used. The results support all the variables. This research contributes to understanding customer perception towards staying at capsule hotels in Malaysia. This research and data can be used as reference materials for industry stakeholders to design a better environment to facilitate customer’s experience toward staying at capsule hotels in Malaysia.