Purchase decision made for national car
The automotive industry in Malaysia can be considered as one of the most important strategic industries in the manufacturing sector. Rising globalization in last few years has significant impact on the market for car products. Rapid development in the automotive industry and consumers’ concern towar...
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| Format: | Undergraduate Final Project Report |
| Published: |
2012
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| Online Access: | http://discol.umk.edu.my/id/eprint/5392/ |
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| Institution: | Universiti Malaysia Kelantan |