Factors that influence students to purchase apparel: a case study in University Malaysia Kelantan

This research is to find out the factors that influence youngster to purchase apparel. This study was conducted in Universiti Malaysia Kelantan involving 150 students consisting of male and female students. Male students that involved in this study are 47 of them and female were 103 of them. Objecti...

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Bibliographic Details
Main Author: Kalaimaler A/P Gopi, .
Format: Undergraduate Final Project Report
Published: 2012
Online Access:http://discol.umk.edu.my/id/eprint/5429/
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Institution: Universiti Malaysia Kelantan