Factors influencing the purchase of gadget
This research was intended to review the factors that influence the purchase of gadget. The factors that used to analyze in this research are; customer motivation, brand name, product design and price. Hence, to analyze these factors, researcher had used coefficient correlation to determine which fa...
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| Format: | Undergraduate Final Project Report |
| Published: |
2012
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| Online Access: | http://discol.umk.edu.my/id/eprint/5497/ |
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| Institution: | Universiti Malaysia Kelantan |
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