The decision factor of car purchasing among Malaysian undergraduates
The automotive industry is an important segment of the economy in any country as it links industry and services. So to keep on increasing automotive industry in Malaysia, every automobile producer company must understand customer decision factor to purchase the car. This study aims to find the relat...
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| Main Authors: | , , , |
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| Format: | Undergraduate Final Project Report |
| Published: |
2015
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| Online Access: | http://discol.umk.edu.my/id/eprint/6594/ |
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| Institution: | Universiti Malaysia Kelantan |