Linking customer relationship management to Behavioral intentions in sslamic banking system: evidence from Nigeria
In today’s highly competitive market environment, customer relationship management has become a key strategy for personalizing customer experience, improving customer satisfaction, as well as building and maintaining loyalty. The present study investigates the relationship between customer relations...
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| Main Author: | |
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| Format: | Non-Indexed Article |
| Published: |
2016
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| Online Access: | http://discol.umk.edu.my/id/eprint/8313/ http://fkp.umk.edu.my/JEB/download/7-v4i1.002.pdf |
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| Institution: | Universiti Malaysia Kelantan |