Surveillance and charitable donation behaviour : a social marketing approach
With the focus of the media headlines on the economic and political impacts, it is unclear to what extent this has affected charitable donations. The successful implementation of a donation campaign represents a major marketing challenge in the current economic climate. There is a growing consensus...
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| Main Authors: | , , , |
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| Format: | Book Section |
| Language: | English |
| Published: |
Faculty of Entrepreneurship and Business,UMK
2015
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| Online Access: | http://discol.umk.edu.my/id/eprint/8550/1/Conference%20Paper%205%20ISEB%202015.docx http://discol.umk.edu.my/id/eprint/8550/ |
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| Institution: | Universiti Malaysia Kelantan |
| Language: | English |