The perspective of the community on branding ‘Islam’ and its position In the development of islamic institutions
Branding ‘Islam’ has become a trend nowadays. Efforts made by leading institutions towards the state purpose of developing Islam or otherwise have other agendas in particular worldly gains. There is also debate on the issues of Islamization the community. Peel off the notion of writing highlights...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2015
|
| Online Access: | http://discol.umk.edu.my/id/eprint/9167/1/Second%2021st%20Century%20Academic%20Forum%20Conference.pdf http://discol.umk.edu.my/id/eprint/9167/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Universiti Malaysia Kelantan |
| Language: | English |
| id |
my.umk.eprints.9167 |
|---|---|
| record_format |
eprints |
| spelling |
my.umk.eprints.91672022-05-23T11:17:18Z http://discol.umk.edu.my/id/eprint/9167/ The perspective of the community on branding ‘Islam’ and its position In the development of islamic institutions Nur Azuki Yusuff Zuriati Mohd Rashid Branding ‘Islam’ has become a trend nowadays. Efforts made by leading institutions towards the state purpose of developing Islam or otherwise have other agendas in particular worldly gains. There is also debate on the issues of Islamization the community. Peel off the notion of writing highlights several leaders in Malaysia and later compared with the perspective of local community. The discussion in this paper would like to highlight the issue of institutional branding is essential to the seriousness and sincerity of the leading institution to be more trustworthy for all planning and action in order to keep the image of Islam from any disorders that worsen/defamation of religion. 2015 Conference or Workshop Item NonPeerReviewed text en http://discol.umk.edu.my/id/eprint/9167/1/Second%2021st%20Century%20Academic%20Forum%20Conference.pdf Nur Azuki Yusuff and Zuriati Mohd Rashid (2015) The perspective of the community on branding ‘Islam’ and its position In the development of islamic institutions. In: Second 21st Century Academic Forum Conference, 08 –10 March 2015, Harvard University. (Unpublished) |
| institution |
Universiti Malaysia Kelantan |
| building |
Perpustakaan Universiti Malaysia Kelantan |
| collection |
Institutional Repository |
| continent |
Asia |
| country |
Malaysia |
| content_provider |
Universiti Malaysia Kelantan |
| content_source |
UMK Institutional Repository |
| url_provider |
http://umkeprints.umk.edu.my/ |
| language |
English |
| description |
Branding ‘Islam’ has become a trend nowadays. Efforts made by leading institutions towards
the state purpose of developing Islam or otherwise have other agendas in particular worldly
gains. There is also debate on the issues of Islamization the community. Peel off the notion of
writing highlights several leaders in Malaysia and later compared with the perspective of
local community. The discussion in this paper would like to highlight the issue of
institutional branding is essential to the seriousness and sincerity of the leading institution to
be more trustworthy for all planning and action in order to keep the image of Islam from any
disorders that worsen/defamation of religion. |
| format |
Conference or Workshop Item |
| author |
Nur Azuki Yusuff Zuriati Mohd Rashid |
| spellingShingle |
Nur Azuki Yusuff Zuriati Mohd Rashid The perspective of the community on branding ‘Islam’ and its position In the development of islamic institutions |
| author_facet |
Nur Azuki Yusuff Zuriati Mohd Rashid |
| author_sort |
Nur Azuki Yusuff |
| title |
The perspective of the community on branding ‘Islam’
and its position In the development of islamic institutions |
| title_short |
The perspective of the community on branding ‘Islam’
and its position In the development of islamic institutions |
| title_full |
The perspective of the community on branding ‘Islam’
and its position In the development of islamic institutions |
| title_fullStr |
The perspective of the community on branding ‘Islam’
and its position In the development of islamic institutions |
| title_full_unstemmed |
The perspective of the community on branding ‘Islam’
and its position In the development of islamic institutions |
| title_sort |
perspective of the community on branding ‘islam’
and its position in the development of islamic institutions |
| publishDate |
2015 |
| url |
http://discol.umk.edu.my/id/eprint/9167/1/Second%2021st%20Century%20Academic%20Forum%20Conference.pdf http://discol.umk.edu.my/id/eprint/9167/ |
| _version_ |
1763304068838588416 |