Does E-satisfaction mediate the relationship between E-banking adoption and its determinants: hybrid approach to TAM
The purpose of this study is to test the mediating role of e-satisfaction on the relationship between e-banking adoption, perceived usefulness and perceived ease of use. In doing this, we analysed 266 questionnaires using Partial Least Square Structural Equation Modelling (PLS-SEM). The result of th...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Institute of Advanced Scientific Research
2019
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| Subjects: | |
| Online Access: | http://umpir.ump.edu.my/id/eprint/28527/1/Does%20E-satisfaction%20mediate%20the%20relationship%20between%20E-banking%20adoption%20.pdf http://umpir.ump.edu.my/id/eprint/28527/ https://www.jardcs.org/abstract.php?id=1185 |
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| Institution: | Universiti Malaysia Pahang |
| Language: | English |
| Summary: | The purpose of this study is to test the mediating role of e-satisfaction on the relationship between e-banking adoption, perceived usefulness and perceived ease of use. In doing this, we analysed 266 questionnaires using Partial Least Square Structural Equation Modelling (PLS-SEM). The result of this study reveals that Perceived usefulness, perceived ease of ease
of use and e-satisfaction positively influence e-banking adoption. E-satisfaction equally mediates the relationship between perceived usefulness, perceived ease of use and e-banking adoption. The study provides further insights into how practitioners can employ these variables to improve the rate of e-banking adoption in the context of developing countries. |
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