Does E-satisfaction mediate the relationship between E-banking adoption and its determinants: hybrid approach to TAM

• Main Authors: Salimon, Maruf Gbadebo, Sany Sanuri, Mhd Mokthar, Gorondutse, A. H., Adeleke, A. Q., Bamgbaded, J. A.
• Format: Article
• Language: English
• Published: Institute of Advanced Scientific Research 2019
• Subjects: HG Finance
• Online Access: http://umpir.ump.edu.my/id/eprint/28527/1/Does%20E-satisfaction%20mediate%20the%20relationship%20between%20E-banking%20adoption%20.pdf; http://umpir.ump.edu.my/id/eprint/28527/; https://www.jardcs.org/abstract.php?id=1185
• Institution: Universiti Malaysia Pahang

The purpose of this study is to test the mediating role of e-satisfaction on the relationship between e-banking adoption, perceived usefulness and perceived ease of use. In doing this, we analysed 266 questionnaires using Partial Least Square Structural Equation Modelling (PLS-SEM). The result of this study reveals that Perceived usefulness, perceived ease of ease of use and e-satisfaction positively influence e-banking adoption. E-satisfaction equally mediates the relationship between perceived usefulness, perceived ease of use and e-banking adoption. The study provides further insights into how practitioners can employ these variables to improve the rate of e-banking adoption in the context of developing countries.