The antecedents of e-relationship quality in Online Travel Agency (OTA) at Kota Kinabalu
The purpose of this study is to examine the relationships between antecedents of e-relationship quality, e-satisfaction, a-trust and e-loyalty in the context of Online Travel Agency (OTA) website services. The study also examines the mediating effect of e-satisfaction and e-trust on the relations...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/17917/1/The%20antecedents%20of%20e-relationship%20.pdf https://eprints.ums.edu.my/id/eprint/17917/ |
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| Institution: | Universiti Malaysia Sabah |
| Language: | English |