Do big data support TV viewing rate forecasting? A case study of a Korean TV drama
This study focuses on big data, including data from social networking sites (SNS), and data that can complement prior researches on TV viewing rate prediction. The paper analyzes the variables, which influence the average minute rating (AMR) and share rating (SHR) through regression analysis after g...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Springer US
2017
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| Online Access: | https://eprints.ums.edu.my/id/eprint/19388/1/Do%20big%20data%20support%20TV%20viewing%20rate%20forecasting.pdf https://eprints.ums.edu.my/id/eprint/19388/ http://doi.org/10.1007/s10796-016-9659-5 |
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| Institution: | Universiti Malaysia Sabah |
| Language: | English |
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