Electronic Word-Of-Mouth (eWOM) Behavior in Malaysia: Successful Marketing Strategy
The major purpose of this research is to discover the influences of Active User of Social Media (AUSM), Innovativeness and Trust towards electronic word of mouth (eWOM) behaviour in Malaysia. Enormous past research on the electronic word-of-mouth, but only few have analysed the topic from Malaysian...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English English |
| Published: |
Human Resource Management Academic Research Society (HRMARS)
2018
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/24170/1/Electronic%20Word%20-Of-Mouth%20%28eWOM%29%20Behavior%20in%20Malaysia%20Successful%20Marketing%20Strategy.pdf https://eprints.ums.edu.my/id/eprint/24170/7/Electronic%20Word-Of-Mouth%20%28eWOM%29%20Behavior%20in%20Malaysia%20Successful%20Marketing%20Strategy.pdf https://eprints.ums.edu.my/id/eprint/24170/ http://dx.doi.org/10.6007/IJARBSS/v8-i9/4694 |
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| Institution: | Universiti Malaysia Sabah |
| Language: | English English |