Supplier-customer relationship management and customer loyalty: The banking industry perspective
Purpose - The purpose of this paper is to examine the impact of the relationship marketing underpinnings, namely: commitment; competence; communication and conflict handling on the one hand and customer loyalty on the other, as well as the mediation effects of trust and relationship quality. Design/...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Group Publishing Ltd.
2007
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/3779/1/Supplier-customer_relationship_management_and_customer_loyalty_The_banking_industry_perspective.pdf https://eprints.ums.edu.my/id/eprint/3779/ http://dx.doi.org/10.1108/17410390710725797 |
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| Institution: | Universiti Malaysia Sabah |
| Language: | English |
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