An investigation on the cross cultural factors that regulate Malaysians in choosing international brands
Link to publisher's homepage at http://ijbt.unimap.edu.my
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School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP)
2016
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my.unimap-422822018-07-24T03:01:13Z An investigation on the cross cultural factors that regulate Malaysians in choosing international brands Ojukwu, Chukwuemeka Joshua Sulaiman, Sajilan Obi, Onyeka Sabastine ojcdesignz@gmail.com drsuilaiman@unikl.edu.my sabasty@yahoo.com Cross cultural factors International brand Malaysia ethnic groups Link to publisher's homepage at http://ijbt.unimap.edu.my Nowadays buying, selling and modern technologies in Malaysia provide great opportunities for international brands to expand across different ethnic groups. Therefore, it is very important to know the cultural differences and their possible influence on the people’s behavior when choosing an international brand (Sian et al., 2010; Leo, 2005). The aim of this research is to investigate the cross cultural factors that regulate Malaysians in choosing international brand. The study is ethnographic in nature and aims to share a broad description of the experiences and perceptions of thirty three respondents. Data were collected from thirty three respondents using open-ended questions (unstructured interview). The information obtained from the open-ended questions was recorded into narratives. The method used to analyze the data was narrative analysis. The business owners and consumers with good knowledge in cross cultural factors and international brand were the respondents. The results show that power distance, masculinity, long term orientation and uncertainty avoidance are cross cultural factors that influence Malaysians in choosing international brands. 2016-07-20T01:17:17Z 2016-07-20T01:17:17Z 2016-02 Article International Journal of Business and Technopreneurship, vol.6 (1), 2016, pages 1-13 2231-7090 2232-1543 (online) http://dspace.unimap.edu.my:80/xmlui/handle/123456789/42282 http://ijbt.unimap.edu.my en School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP) |
| institution |
Universiti Malaysia Perlis |
| building |
UniMAP Library |
| collection |
Institutional Repository |
| continent |
Asia |
| country |
Malaysia |
| content_provider |
Universiti Malaysia Perlis |
| content_source |
UniMAP Library Digital Repository |
| url_provider |
http://dspace.unimap.edu.my/ |
| language |
English |
| topic |
Cross cultural factors International brand Malaysia ethnic groups |
| spellingShingle |
Cross cultural factors International brand Malaysia ethnic groups Ojukwu, Chukwuemeka Joshua Sulaiman, Sajilan Obi, Onyeka Sabastine An investigation on the cross cultural factors that regulate Malaysians in choosing international brands |
| description |
Link to publisher's homepage at http://ijbt.unimap.edu.my |
| author2 |
ojcdesignz@gmail.com |
| author_facet |
ojcdesignz@gmail.com Ojukwu, Chukwuemeka Joshua Sulaiman, Sajilan Obi, Onyeka Sabastine |
| format |
Article |
| author |
Ojukwu, Chukwuemeka Joshua Sulaiman, Sajilan Obi, Onyeka Sabastine |
| author_sort |
Ojukwu, Chukwuemeka Joshua |
| title |
An investigation on the cross cultural factors that regulate Malaysians in choosing international brands |
| title_short |
An investigation on the cross cultural factors that regulate Malaysians in choosing international brands |
| title_full |
An investigation on the cross cultural factors that regulate Malaysians in choosing international brands |
| title_fullStr |
An investigation on the cross cultural factors that regulate Malaysians in choosing international brands |
| title_full_unstemmed |
An investigation on the cross cultural factors that regulate Malaysians in choosing international brands |
| title_sort |
investigation on the cross cultural factors that regulate malaysians in choosing international brands |
| publisher |
School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP) |
| publishDate |
2016 |
| url |
http://dspace.unimap.edu.my:80/xmlui/handle/123456789/42282 |
| _version_ |
1643804046144831488 |