Challenges and potentials of a budget hotel: a case study of Mesra Hotel
Link to publisher's homepage at http://ijbt.unimap.edu.my
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School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP)
2019
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my.unimap-580452019-01-26T04:13:24Z Challenges and potentials of a budget hotel: a case study of Mesra Hotel Nora Azureen, Abdul Rahman Norhafiza, Nordin azureen@uum.edu.my Alternative financing Budget hotel Entrepreneurial financing Entrepreneurship Hotel industry Tourism sector Link to publisher's homepage at http://ijbt.unimap.edu.my In conjunction with the rapid development of tourism sector in Malaysia, hotel industry has also advanced. Types of hotel include luxury hotels, resorts, and budget accommodation. This study aims to investigate the challenges and potentials faced by the owners of budget hotels. To achieve the objectives, a case study was conducted which focused on the challenges and potentials encountered by the owners of Mesra Hotel, a budget hotel located in Alor Setar, Kedah, Malaysia. The data collection was carried out through personal interviews. As evident in the extant literature, findings reveal that the difficulty to obtain external financing, lack of competent employees and financial as well as management skills are the major problems faced by the owners of this hotel. It is hoped that the findings will provide a better input for the owners and related authorities in order to ensure the successfulness of budget hotel industry in particular and Malaysian tourism sector in general. 2019-01-26T04:13:24Z 2019-01-26T04:13:24Z 2018-10 Article International Journal of Business and Technopreneurship, vol.8(3), 2018, pages 339-346 2231-7090 2232-1543 (online) http://dspace.unimap.edu.my:80/xmlui/handle/123456789/58045 http://ijbt.unimap.edu.my en School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP) |
| institution |
Universiti Malaysia Perlis |
| building |
UniMAP Library |
| collection |
Institutional Repository |
| continent |
Asia |
| country |
Malaysia |
| content_provider |
Universiti Malaysia Perlis |
| content_source |
UniMAP Library Digital Repository |
| url_provider |
http://dspace.unimap.edu.my/ |
| language |
English |
| topic |
Alternative financing Budget hotel Entrepreneurial financing Entrepreneurship Hotel industry Tourism sector |
| spellingShingle |
Alternative financing Budget hotel Entrepreneurial financing Entrepreneurship Hotel industry Tourism sector Nora Azureen, Abdul Rahman Norhafiza, Nordin Challenges and potentials of a budget hotel: a case study of Mesra Hotel |
| description |
Link to publisher's homepage at http://ijbt.unimap.edu.my |
| author2 |
azureen@uum.edu.my |
| author_facet |
azureen@uum.edu.my Nora Azureen, Abdul Rahman Norhafiza, Nordin |
| format |
Article |
| author |
Nora Azureen, Abdul Rahman Norhafiza, Nordin |
| author_sort |
Nora Azureen, Abdul Rahman |
| title |
Challenges and potentials of a budget hotel: a case study of Mesra Hotel |
| title_short |
Challenges and potentials of a budget hotel: a case study of Mesra Hotel |
| title_full |
Challenges and potentials of a budget hotel: a case study of Mesra Hotel |
| title_fullStr |
Challenges and potentials of a budget hotel: a case study of Mesra Hotel |
| title_full_unstemmed |
Challenges and potentials of a budget hotel: a case study of Mesra Hotel |
| title_sort |
challenges and potentials of a budget hotel: a case study of mesra hotel |
| publisher |
School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP) |
| publishDate |
2019 |
| url |
http://dspace.unimap.edu.my:80/xmlui/handle/123456789/58045 |
| _version_ |
1643805534193713152 |