Factors influencing on consumers’ fast-food consumption preferences: an empirical study on Facebook users in Dhaka City, Bangladesh

Factors influencing on consumers’ fast-food consumption preferences: an empirical study on Facebook users in Dhaka City, Bangladesh

Link to publisher's homepage at https://ijbt.unimap.edu.my

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Bibliographic Details
Main Author: Sabakun Naher Shetu
Other Authors: sabakun.naher@bup.edu.bd
Format: Article
Language:English
Published: School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP) 2021
Subjects:
Consumption preferences
Fast food
Facebook users
Bangladesh
Online Access:http://dspace.unimap.edu.my:80/xmlui/handle/123456789/70402
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Institution: Universiti Malaysia Perlis
Language: English
id my.unimap-70402
record_format dspace
spelling my.unimap-704022021-03-23T00:30:24Z Factors influencing on consumers’ fast-food consumption preferences: an empirical study on Facebook users in Dhaka City, Bangladesh Sabakun Naher Shetu sabakun.naher@bup.edu.bd Consumption preferences Fast food Facebook users Bangladesh Link to publisher's homepage at https://ijbt.unimap.edu.my The growing usage of Facebook and Facebook users in Dhaka city Bangladesh provides an insightful impact on changing fast-food consumption preferences. This research focuses on influential factors of fast-food consumption that consumers keep in mind while purchasing. The social cognitive theory has been applied to get insightful ideas while fast food consumption. The study findings indicate that social factors, personal factors, and service quality factors are the three dominant factors that influence Facebook users' fast-food consumption preferences. To collect the data nonprobability sampling technique convenient sampling was used and 300 respondents considered analyzing purposes. SPSS 20.0 software was used to analyze the data; both descriptive and inferential statistics (reliability test, factor analysis, ANOVA test) applied. The results found significant and supported the proposed hypotheses of this study 2021-03-23T00:30:24Z 2021-03-23T00:30:24Z 2021-02 Article International Journal of Business and Technopreneurship, vol.11(1), 2021, pages 13-24 2231-7090 (printed) 2232-1543 (online) http://dspace.unimap.edu.my:80/xmlui/handle/123456789/70402 https://ijbt.unimap.edu.my en School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP)
institution Universiti Malaysia Perlis
building UniMAP Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Perlis
content_source UniMAP Library Digital Repository
url_provider http://dspace.unimap.edu.my/
language English
topic Consumption preferences
Fast food
Facebook users
Bangladesh
spellingShingle Consumption preferences
Fast food
Facebook users
Bangladesh
Sabakun Naher Shetu
Factors influencing on consumers’ fast-food consumption preferences: an empirical study on Facebook users in Dhaka City, Bangladesh
description Link to publisher's homepage at https://ijbt.unimap.edu.my
author2 sabakun.naher@bup.edu.bd
author_facet sabakun.naher@bup.edu.bd
Sabakun Naher Shetu
format Article
author Sabakun Naher Shetu
author_sort Sabakun Naher Shetu
title Factors influencing on consumers’ fast-food consumption preferences: an empirical study on Facebook users in Dhaka City, Bangladesh
title_short Factors influencing on consumers’ fast-food consumption preferences: an empirical study on Facebook users in Dhaka City, Bangladesh
title_full Factors influencing on consumers’ fast-food consumption preferences: an empirical study on Facebook users in Dhaka City, Bangladesh
title_fullStr Factors influencing on consumers’ fast-food consumption preferences: an empirical study on Facebook users in Dhaka City, Bangladesh
title_full_unstemmed Factors influencing on consumers’ fast-food consumption preferences: an empirical study on Facebook users in Dhaka City, Bangladesh
title_sort factors influencing on consumers’ fast-food consumption preferences: an empirical study on facebook users in dhaka city, bangladesh
publisher School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP)
publishDate 2021
url http://dspace.unimap.edu.my:80/xmlui/handle/123456789/70402
_version_ 1698698723470606336

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