Aplikasi pendekatan pemasaran tempat ke atas institusi masjid

• Main Author: Saimi, Bin Bujang
• Format: Thesis
• Language: English
• Published: Universiti Malaysia Sarawak, (UNIMAS) 2015
• Subjects: H Social Sciences (General)
• Online Access: http://ir.unimas.my/id/eprint/10791/3/saimi.pdf; http://ir.unimas.my/id/eprint/10791/
• Institution: Universiti Malaysia Sarawak

Mosque institutions invite discussion on its weakness of mosque program. Present research or discussion blame the community around the mosque for not participating in the mosque. This thesis explore the mosque in the context of place marketing, using marketing methods for products or services and in...