The development of Franchise fast food restaurant in Malaysia : the views of consumer on Kuching market
This study would attempt to scrutinize the development of franchise fast food restaurant business in Malaysia after 10 years inception of the Franchise development program in 1992. This study would also attempt to analyze the views of consumers on the franchise fast food restaurant business on Kuch...
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| Format: | Thesis |
| Language: | English |
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2004
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| Online Access: | http://ir.unimas.my/id/eprint/16436/3/The%20development%20of%20Franchise%20fast%20food%20restaurant%20in%20Malaysia%20%3B%20the%20views%20of%20consumer%20on%20Kuching%20market%20%28fulltext%29.pdf http://ir.unimas.my/id/eprint/16436/ |
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| Institution: | Universiti Malaysia Sarawak |
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my.unimas.ir.164362023-06-13T04:14:15Z http://ir.unimas.my/id/eprint/16436/ The development of Franchise fast food restaurant in Malaysia : the views of consumer on Kuching market Zakaria, bin Ibrahim. HD Industries. Land use. Labor This study would attempt to scrutinize the development of franchise fast food restaurant business in Malaysia after 10 years inception of the Franchise development program in 1992. This study would also attempt to analyze the views of consumers on the franchise fast food restaurant business on Kuching city 2004 Thesis NonPeerReviewed text en http://ir.unimas.my/id/eprint/16436/3/The%20development%20of%20Franchise%20fast%20food%20restaurant%20in%20Malaysia%20%3B%20the%20views%20of%20consumer%20on%20Kuching%20market%20%28fulltext%29.pdf Zakaria, bin Ibrahim. (2004) The development of Franchise fast food restaurant in Malaysia : the views of consumer on Kuching market. Masters thesis, Universiti Malaysia Sarawak, (UNIMAS). |
| institution |
Universiti Malaysia Sarawak |
| building |
Centre for Academic Information Services (CAIS) |
| collection |
Institutional Repository |
| continent |
Asia |
| country |
Malaysia |
| content_provider |
Universiti Malaysia Sarawak |
| content_source |
UNIMAS Institutional Repository |
| url_provider |
http://ir.unimas.my/ |
| language |
English |
| topic |
HD Industries. Land use. Labor |
| spellingShingle |
HD Industries. Land use. Labor Zakaria, bin Ibrahim. The development of Franchise fast food restaurant in Malaysia : the views of consumer on Kuching market |
| description |
This study would attempt to scrutinize the development of franchise fast food restaurant business in Malaysia after 10 years inception of the Franchise development program in 1992. This study would also attempt to analyze the views of consumers on the franchise fast food restaurant business on Kuching city |
| format |
Thesis |
| author |
Zakaria, bin Ibrahim. |
| author_facet |
Zakaria, bin Ibrahim. |
| author_sort |
Zakaria, bin Ibrahim. |
| title |
The development of Franchise fast food restaurant in Malaysia : the views of consumer on Kuching market |
| title_short |
The development of Franchise fast food restaurant in Malaysia : the views of consumer on Kuching market |
| title_full |
The development of Franchise fast food restaurant in Malaysia : the views of consumer on Kuching market |
| title_fullStr |
The development of Franchise fast food restaurant in Malaysia : the views of consumer on Kuching market |
| title_full_unstemmed |
The development of Franchise fast food restaurant in Malaysia : the views of consumer on Kuching market |
| title_sort |
development of franchise fast food restaurant in malaysia : the views of consumer on kuching market |
| publishDate |
2004 |
| url |
http://ir.unimas.my/id/eprint/16436/3/The%20development%20of%20Franchise%20fast%20food%20restaurant%20in%20Malaysia%20%3B%20the%20views%20of%20consumer%20on%20Kuching%20market%20%28fulltext%29.pdf http://ir.unimas.my/id/eprint/16436/ |
| _version_ |
1769847624231288832 |