Destination Branding Of Kuching Golden Triangle

Every tourism destination is seek to attract more tourist due to the increasing competitiveness of tourist markets. Destination branding is not yet fully used in the tourism sector of Kuching despite of it advantage. This study aims to investigate the branding perspective for the case of Kuching Go...

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Main Author: Jong, Elton Chen Lang
Format: Final Year Project Report
Language:English
English
Published: Universiti Malaysia Sarawak (UNIMAS) 2016
Subjects:
Online Access:http://ir.unimas.my/id/eprint/23372/1/DESTINATION%20BRANDING%20OF%20KUCHING%2024pgs.pdf
http://ir.unimas.my/id/eprint/23372/4/DESTINATION%20BRANDING%20OF%20KUCHING%20FT.pdf
http://ir.unimas.my/id/eprint/23372/
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Institution: Universiti Malaysia Sarawak
Language: English
English
id my.unimas.ir.23372
record_format eprints
spelling my.unimas.ir.233722023-06-27T08:07:56Z http://ir.unimas.my/id/eprint/23372/ Destination Branding Of Kuching Golden Triangle Jong, Elton Chen Lang NX Arts in general Every tourism destination is seek to attract more tourist due to the increasing competitiveness of tourist markets. Destination branding is not yet fully used in the tourism sector of Kuching despite of it advantage. This study aims to investigate the branding perspective for the case of Kuching Golden Triangle based on a model of tourist destination branding as branding constructs. Universiti Malaysia Sarawak (UNIMAS) 2016 Final Year Project Report NonPeerReviewed text en http://ir.unimas.my/id/eprint/23372/1/DESTINATION%20BRANDING%20OF%20KUCHING%2024pgs.pdf text en http://ir.unimas.my/id/eprint/23372/4/DESTINATION%20BRANDING%20OF%20KUCHING%20FT.pdf Jong, Elton Chen Lang (2016) Destination Branding Of Kuching Golden Triangle. [Final Year Project Report] (Unpublished)
institution Universiti Malaysia Sarawak
building Centre for Academic Information Services (CAIS)
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sarawak
content_source UNIMAS Institutional Repository
url_provider http://ir.unimas.my/
language English
English
topic NX Arts in general
spellingShingle NX Arts in general
Jong, Elton Chen Lang
Destination Branding Of Kuching Golden Triangle
description Every tourism destination is seek to attract more tourist due to the increasing competitiveness of tourist markets. Destination branding is not yet fully used in the tourism sector of Kuching despite of it advantage. This study aims to investigate the branding perspective for the case of Kuching Golden Triangle based on a model of tourist destination branding as branding constructs.
format Final Year Project Report
author Jong, Elton Chen Lang
author_facet Jong, Elton Chen Lang
author_sort Jong, Elton Chen Lang
title Destination Branding Of Kuching Golden Triangle
title_short Destination Branding Of Kuching Golden Triangle
title_full Destination Branding Of Kuching Golden Triangle
title_fullStr Destination Branding Of Kuching Golden Triangle
title_full_unstemmed Destination Branding Of Kuching Golden Triangle
title_sort destination branding of kuching golden triangle
publisher Universiti Malaysia Sarawak (UNIMAS)
publishDate 2016
url http://ir.unimas.my/id/eprint/23372/1/DESTINATION%20BRANDING%20OF%20KUCHING%2024pgs.pdf
http://ir.unimas.my/id/eprint/23372/4/DESTINATION%20BRANDING%20OF%20KUCHING%20FT.pdf
http://ir.unimas.my/id/eprint/23372/
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