APPLICATION OF NORMAN’S THREE LEVELS DESIGNTHEORY FOR ARTEFACT ANALYSIS OF CULTURAL RELATED DESIGN PROCESS
Culture always associate with human activity which could give an identity. Any culture that associate with materials and objects is an aid to the creation of lasting identities. The culture will suffer loss and extinction due to less attention and preservation. In reality, designers seem less t...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
UNIMAS Publisher
2020
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/37075/1/Musdi%20Shanat.pdf http://ir.unimas.my/id/eprint/37075/ |
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| Institution: | Universiti Malaysia Sarawak |
| Language: | English |
| Summary: | Culture always associate with human activity
which could give an identity. Any culture that
associate with materials and objects is an aid to
the creation of lasting identities. The culture will
suffer loss and extinction due to less attention and
preservation. In reality, designers seem less to
care in injecting the cultural value in their creation
and facing hardship in translating a culture object
into a product. Designing a product with a cultural
element could emphasis its sentimental and
commercial value in the global market. Therefore,
this paper aims at proposing a design process
framework on how culture can be employed to
generate and create product. The proposed
framework explains how a culture object can
inspire designers to create a product with the
intervention of Norman’s Three levels of Design
theory. The Artefact Analysis and online survey
are used to obtain the finding and creating a proof
of concept that the proposed framework model
capable to provide valuable references for
designing a culture-inspired product. On the other
hand, the local identity could be brought up
globally through culture-inspired products. |
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