A study on the use of UTAUT2 for EWOM on social network platforms in Malaysia's low-cost Airline industry
The objective of this research study is to determine the influence of the use of Unified Theory of Acceptance and Used of Information Technology (UTAUT2) for EWOM on social network platforms in Malaysia's low-cost airline industry. The theory that adoptedin this research study is the UTAUT2. Th...
Saved in:
| Main Author: | |
|---|---|
| Format: | Final Year Project Report |
| Language: | English |
| Published: |
Universiti Malaysia Sarawak (UNIMAS)
2019
|
| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/38041/4/GOH%20LEE%20MIN.pdf http://ir.unimas.my/id/eprint/38041/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Universiti Malaysia Sarawak |
| Language: | English |