The Impact of Public Bus Service Quality on the Users’ Satisfaction: Evidence from a Developing Asian City

• Main Authors: Nur Zaimah, Ubaidillah, Nur Haziqah, Sa'ad, Farhana, Ismail, Nordiana, Ahmad Nordin, Nur Nadhira, Baharuddin, Mohd Khairul Hisyam, Hassan
• Format: Article
• Language: English
• Published: Pro Global Science Association 2022
• Subjects: HB Economic Theory; HE Transportation and Communications
• Online Access: http://ir.unimas.my/id/eprint/38810/1/Public%20transport1.pdf; http://ir.unimas.my/id/eprint/38810/; https://www.reaser.eu/ojs/ojs-3.1.2-1/index.php/REASER; https://doi.org/10.54609/reaser.v23i1.185
• Institution: Universiti Malaysia Sarawak

In a country where there is a high level of car ownership, public buses are considered another mode of transport that is more sustainable. Despite that, there is a very low level of public bus ridership in Malaysia which questions the users’ satisfaction with its service quality. This study inves...