Innovation management : A study of business recovery strategy among Chinese Muslims entrepreneurs in Malaysia

• Main Authors: Lim, Ooi Wei, Muhammad Asraf, Abdullah
• Format: Proceeding
• Language: English
• Published: 2023
• Subjects: H Social Sciences (General); HB Economic Theory; HD Industries. Land use. Labor
• Online Access: http://ir.unimas.my/id/eprint/42828/1/Innovation.pdf; http://ir.unimas.my/id/eprint/42828/
• Institution: Universiti Malaysia Sarawak

Many Small Medium Enterprises (SMEs) are currently facing sustained crisis and challenges posed by the COVID-19 pandemic. To address such challenges, this paper aims to investigate multiple ways of innovation management as the business recovery strategies in which Chinese Muslims entrepreneurs emplo...