The Impact of Influencer Attributes on Consumer Information Adoption and Purchase Intention of Cosmetic Products in Malaysia: The Mediating Effect of Information Credibility

• Main Author: Nurashikin, Nazer Mohamed
• Format: Thesis
• Language: English; English; English
• Published: Universiti Malaysia Sarawak 2023
• Subjects: H Social Sciences (General); HF Commerce
• Online Access: http://ir.unimas.my/id/eprint/43201/5/Thesis%20PhD_%20Nurashikin%20Binti%20Nazer%20Mohamed%20-%2024%20pages.pdf; http://ir.unimas.my/id/eprint/43201/7/Thesis%20PhD_%20Nurashikin%20Binti%20Nazer%20Mohamed.ftext.pdf; http://ir.unimas.my/id/eprint/43201/8/Thesis%20PhD_%20Nurashikin%20Binti%20Nazer%20Mohamed_dsva%20.pdf; http://ir.unimas.my/id/eprint/43201/
• Institution: Universiti Malaysia Sarawak

Consumers tend to pay attention to the information shared by influencers due to the influencers’ first-hand knowledge of products or services. In Malaysia, women consumers prefer to seek information from beauty influencers on YouTube since they rely more on the recommendations made by those influenc...