Review of literatures on trust factors affecting customer's purchase intention on SOHO seller: S-commerce context
Small home-grown businesses have evolved with the emerging of web 3.0 technology. As the businesses nature based on e-commerce concept but in a smaller scale, SOHO face difficulty to gain customer's trust as they are using Social Network Sites (SNSs) in steering their business online. Trust bet...
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| Main Authors: | , , |
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| Format: | Review |
| Published: |
International Information Institute Ltd.
2023
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| Institution: | Universiti Tenaga Nasional |