A self-Adaptive customer-oriented framework for intelligent strategic marketing: A multi-Agent system approach to website development for learning institutions
Commerce; Intelligent agents; Marketing; Robotics; Sales; Surveys; Web Design; Websites; Adaptation process; Customer-oriented approach; Facilitator agents; Multi agent; Second phase; Strategic marketing; Third phase; Web site contents; Multi agent systems
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Main Authors: | , |
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Format: | Conference Paper |
Published: |
Institute of Electrical and Electronics Engineers Inc.
2023
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Institution: | Universiti Tenaga Nasional |