Evaluating Customer Trust towards Online SNSs sellers using Fuzzy AHP
Hierarchical systems; Sales; Sports; Analytical Hierarchy Process; Business platforms; Customer trust; Fuzzy AHP; Online sellers; Physical interactions; Social commerces; Social Network Sites; Social networking (online)
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| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Conference Paper |
| Published: |
Institute of Physics Publishing
2023
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| Institution: | Universiti Tenaga Nasional |