Empirical study on the influence of country-of-origin on consumers' perception towards their purchase intention of Malaysia's Halal food products

• Main Authors: Said M., Hassan F., Musa R.
• Other Authors: 55138652100
• Format: Conference paper
• Published: 2023
• Subjects: country image; country of origin; Food products; Empirical studies; Global demand; Malaysia; Product evaluation; Purchase decision; Purchase intention; Consumer behavior
• Institution: Universiti Tenaga Nasional

The country-of-origin (COO) of a product would have an effect on consumers' product evaluation and their subsequent purchase behavior directly and indirectly through beliefs [1, 2 and 3]. Inferences (previous experience and usage of brand) and country of origin (COO) can affect how people evalu...