Modern media era on social media consumer purchase decision of beauty products
The influence of the modern media era on social media Malaysian consumers’ purchasing decisions on beauty products includes utilization of social media marketing, e-WoM, brand image and advertisement design. Entrepreneurs must understand consumers’ perspectives on how they make purchasing decisions....
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| Main Authors: | , , , |
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| Format: | Article |
| Published: |
Malaysian Consumer and Family Economics Association MACFEA
2022
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| Online Access: | http://psasir.upm.edu.my/id/eprint/102217/ https://macfea.com.my/1-vol-38-dec-2022/ |
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| Institution: | Universiti Putra Malaysia |