Modern media era on social media consumer purchase decision of beauty products

• Main Authors: Naina Mohamed, Rozita, Md Jusoh, Zuroni, Mohd Nizam, Husna Nisa, Mazlan, Habib
• Format: Article
• Published: Malaysian Consumer and Family Economics Association MACFEA 2022
• Online Access: http://psasir.upm.edu.my/id/eprint/102217/; https://macfea.com.my/1-vol-38-dec-2022/
• Institution: Universiti Putra Malaysia

The influence of the modern media era on social media Malaysian consumers’ purchasing decisions on beauty products includes utilization of social media marketing, e-WoM, brand image and advertisement design. Entrepreneurs must understand consumers’ perspectives on how they make purchasing decisions....