Do-it-yourself menu management and pricing

• Main Authors: Lai, Hao Bin Jack, Karim, Shahrim
• Format: Article
• Published: Palgrave Macmillan 2023
• Online Access: http://psasir.upm.edu.my/id/eprint/107401/; https://link.springer.com/article/10.1057/s41272-023-00419-9
• Institution: Universiti Putra Malaysia

The restaurant menu requires constant re-evaluation to achieve a balance of profitability and customer satisfaction. A con-structive research approach was taken to identify the challenges and practical requirements of small and micro restaurant practitioners to facilitate menu analysis and revenue ma...